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拥抱变革,2016年服装产业发展八大趋势

浏览次数712503/29/2016  

    2016年对于中国经济来说,注定是不平静的一年。开年以来,从股市的动荡不止到中国政府对世界“空头”的警告,都预示着2016年以及未来的几年,是中国经济“升级换挡”的关键时期,充满挑战和颠簸。

  面对挑战,改革是唯一出路。对于作为中国经济一分子的服装产业来说,亦是如此。从挑战中看到机遇,以乐观的精神和理性的思维坚持转型升级,拥抱变革,把产业和企业做大做强,是中国服装行业及服装经营者所应承担起的时代责任。

  趋势一:多元化步伐加快,服装企业面临“大”变局

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  趋势二:渠道加速整合,线上线下进一步靠近

  2016NIANDEYIGEQUSHISHI,ZAIHULIANWANGJINGJIKUAISUFAZHANDETONGSHI,XIANXIASHITIJINGJIYEZAIZHUANXINGDIAOZHENGDEGUOCHENGZHONGZHONGXINZHANXIANYOUSHIHEMEILI。ZUIXINDEDONGXIANGBIAOMING,KAISHIYOUYUELAIDUODEXIANSHANGPINPAIZOUXIANGXIANXIA,ZAIXIANXIAXUNQIUFAZHAN。QUNIANNIANDI,ALIXIDEYINTAISHANGYECHENG,ZHICHIALIXIANSHANGPINPAILUODIYINTAIMENDIAN,SHOUPIQIANYUEDETAOPINPAIBAOKUOYINMAN、AKA、DAIWEIBEILA、QIGEGE、AINAQISHIHEMAMATIDENG。2016NIANCHU,YINMANHANCHUWEILAIYAOKAI1WANJIASHITIDIANDEKOUHAO。HANDOUYISHECIQIANXUANBUYUTANLUZHEHEZUO,GONGTONGCHUZISHELITONGZHUANGYEWU。ERFANGYANQUANQIU,XIANGNasty Gal、ModCloth、Warby ParkerHEBonobosZHEIXIECHUNDIANSHANGPINPAIDOUKAISHIKAICHUSHITIDIAN。

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  SUIZHEXIANSHANGXIANXIAQUDAOJINYIBURONGHE,WEILAIFUZHUANGXINGYEKENENGHUICHENGXIANYIXIAJIGETEDIAN:YISHIFUZHUANGQIYEHUIPUBIANHUICAIYONGDUOPINPAIFAZHANMOSHI,ZENGJIACHANPINJUZHEN,XIANGPINGTAIHUAYUNZUOZHUANXING;ERSHIZAIZHONGDUANQUDAOFANGMIAN,SHITIDIANHUIXIANXIANCHUSHENGJIHOUDEXINYOUSHI,RONGHEHULIANWANGZIYUANHEXINJISHU,GOUWUCHANGJINGGENGRENXINGHUA、GENGJUTIYANGAN;SANSHIZHUZHONGGONGYINGLIANDEYOUHUAHEBIANGE,DAZAOGENGLINGHUO、GENGJUXIAOLV、SHIYINGDUOQUDAODEROUXINGGONGYINGLIAN,BAQIANGDADEGONGYINGLIANZUOWEIZHICHENGHOUTAI,YINGDUIZHONGDUANQUDAODEBIANGEHEJINGZHENG。TIGAOSHEJI、ZHIZAO、WULIUDEXIAOLV,SHIXIANXIAOEDINGDANDEKUAISUSHENGCHAN,ZHINENGZHIZAO、C2BDINGZHIDENGSHENGCHANFANGSHIGENGWEILIUXING。SISHIZAIPINPAIYINGXIAOFANGMIAN,HUISHIYINGYIDONGHULIANXUNSUFAZHANDEQUSHI,DAIYOUGENGDUODEYIDONGSHEJIAOXINGZHI,QUZHONGXINHUA,SHENZHIFENSIDEXIHAOHEFANKUILAIZUOWEITUICHUHEXUEJIANPINPAIDEZHONGYAOHENGLIANGYINSU。

  趋势三:海外并购提速,服装企业打造全球品牌

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  趋势四:经济一体化加深,服装企业融入全球产业链

  2015NIANSHIJIEJINGJIDEYIGEMINGXIANQUSHISHI,GEGUODOUZAIKUAISUTUIJINQUYUJINGJIHEZUO。2015NIAN10YUE5RI,TPP(KUATAIPINGYANGHUOBANGUANXIXIEDING)12GETANPANGUOZAIMEIGUOZUOZHIYAZHOUYATELANDAJUXINGDEBUZHANGHUIYISHANGDACHENGJIBENXIEYI,TONGYIJINXINGZIYOUMAOYI,BINGZAITOUZIJIZHISHICHANQUANDENGGUANGFANLINGYUTONGYIGUIFAN。11YUE12RI,RIBENSHOUXIANGANBEIJINSANZAIDONGJINGJUXINGDERIZHONGQIYEJIAJIAOLIUHUISHANGBIAOSHI,RIBENYOUYIJIASUZHONGRIHANZIYOUMAOYIXIEDING(FTA)HEDONGYAQUYUQUANMIANJINGJIHUOBANGUANXI(RCEP)TANPANJINCHENG,QIANGDIAOXIWANGZHONGRILIANGGUOFAHUIZHUDAOZUOYONG,DIJIEQUANMIANERGAOCENGCIDEZIMAOXIEDING。

  TONGSHI,GUOJIAZHENGZAIJINLUOMIGUDALITUIXING“YIDAIYILU”ZHANLVE,SUIZHEQUYUJINGJIHEZUOJINCHENGDEJINYIBUJIAKUAI,FANGZHIFUZHUANGXINGYEJIANGMIANLINZHEGENGDADEFAZHANKONGJIANHETIAOZHAN。FANGZHIFUZHUANGQIYEYIJINGYOUSUODONGZUO,JIANSHENGJITUANZAI2015NIAN10YUE15RILIANFALIANGZEGONGGAO,JIHUAJIADAZAI“TPPXIEYIGUO”YUENANDETOUZI。JIANSHENGJITUANCHENG,JIEHEJINQIGUOJIJINGJIMAOYIXINGSHIDEFAZHAN,JUEDINGJIADAZAIYUENANDETOUZILIDUBINGJIAKUAITOUZIJINDU。CHULEJIANSHENGJITUAN,HUAFUSEFANG、LUTAIA、BAILONGDONGFANGDENGFANGFUQIYEYEZAIJIADADUIDONGNANYADETOUZILIDU。YAGEERZAI2015NIAN6YUEFENHEZHONGXINGUFENQIANSHUZHANLVEHEZUOXIEYI,QIZHONGYIXIANGHEZUONEIRONGJIWEISHUANGFANGJIANGGENJUGUOJIA“YIDAIYILU”ZOUCHUQUZHANLVE,GONGTONGCANYUGUOJISHICHANGDEKAITUOYUFAZHAN。

  KEYIYUJI,2016NIANFANGZHIFUZHUANGQIYEGUOJIJIANDEHEZUO、ZHENGHEJIANGCHENGWEICHANGTAI,ZHONGGUOFUZHUANGSHICHANGJIANGCHENGWEIYIGEQUANQIUHUADESHICHANG,GENGJINMIDICANYUDAOQUANQIUCHANYELIANDEGOUCHENGDANGZHONG。

  趋势五:加码热门产业,服装企业顺应时代消费需求

  TIYUZHENGZAICHENGWEIYIGEDACHANYE,ERQIESHIYIGEQUANQIUHUARONGHEDECHANYE。ALIBABA、TENGXUN、WANDAZHEIXIEJUTOUDOUYIZAIQUANQIUFANWEINEIDAJUBUJUTIYUCHANYE。ZAIFUZHUANGQIYEZHONG,GUIRENNIAODAJUJIAMATIYUCHANYE,2015NIANXIANHOUCANGUHUPUTIYU、RUGUXIBANYAZUQIUJINGJIGONGSIBOY、YUDATIXIEHEZHONGTIXIEQIANSHUHEZUOKUANGJIAXIEYI、YUHUPUTIYUCHENGLITIYUCHANYEJIJINDENGDONGZUO,CHUANDIQIZHUNBEIZAITIYUCHANYEDEGEGECENGMIANBUJUDEZHANLVE。CHULEYUNDONGFUSHIGONGSI,QITAFUZHUANGGONGSINIANNEIDEYIXIEDONGZUOYEDUOSHAOYUTIYUXIANGGUAN。AOKANGYUMEIGUOYUNDONGPINPAISIKAIQIDACHENGZHANLVEHEZUO,JINRUYUNDONGXIEFUSHICHANG,XUANCHENGWEILAIWUNIANSHIJIANNEIZAIGUONEIXINKAI1000JIASIKAIQIZHUANMAIDIAN;KANUDILU6YUEFENXUANBUSHOUGOUYIDALISHISHANGYUNDONGPINPAIDirk Bikkembergs,JIHUAYOUCIQIERUZUQIUYUNDONGCHANYE。

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  趋势六:资本市场大扩容,更多优质服装企业登陆资本市场

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  RUGUOMEIYOUDADEWENTI,YIMUQIANZHUCEZHIDEKUAISUTUIJINYIJIDUOCENGCIZIBENSHICHANGJIANLIDETAISHI,ZHEISHIJIJIAFUSHIQIYEJIANGHUIXIANHOUDENGLUZIBENSHICHANG,CONGERZHENGSHICHENGWEIGONGZHONGGONGSI,TONGGUOSHIZHIGUANLIHEZIBENYUNZUOLAITUIDONGQIYEJINYIBUFAZHANZHUANGDA,JIESHOUZIBENSHICHANGDEXILITAOTAIHEGONGZHONGTOUZIZHEDEXUANZEPINGPAN,ZHEIXIANGDANGYUFUZHUANGQIYECHENGZHANGGUOCHENGZHONGDE“CHENGRENLI”。ERJINHOUJINGLI“CHENGRENLI”DEJIANGYUANYUANBUZHIZHEISHIJIJIAFUSHIQIYE。

  趋势七:进入产融结合时代,金融资本与产业资本相互碰撞

  SHENZHENNVZHUANGSHANGSHIQIYEKELAIDIERYU2016NIAN1YUE5RIFABUGONGGAO,ZHUXIJINMINGJIQISHELIZHIQUANQUANXINTUOZUIZHONGKONGZHIDEKoradior Investments LimitedYIWANCHENGXIANGFUXINGGUOJIQUANZIZIGONGSIFosun RuizheCHUSHOUJITUAN2580WANGUGUFEN,XIANGDANGWUJITUANZONGGUBENDE5.14%。KELAIDIERCHENG,FUXINGGUOJIZUOWEIGONGSIZHANLVETOUZIZHE,JIANGLIYONGQITOUZIWANGLUOHEZIBENSHILI,JIEZHUGONGSIXIANYOUDEYINGXIAOWANGLUOHEYINGYUNPINGTAI,ZAISHISHANGXINGYETANTAOGEZHONGKENENGDESHENDUHEZUO。

  ZHEISHIFUZHUANGCHANYEZIBENHEJINRONGZIBENXIANGHUJIEHEPENGZHUANGDEZUIXINSHILI。2015NIAN10YUE20RI,ZHONGXINZIBENKONGGUYOUXIANGONGSIFABUGONGGAO,QIXIARIBENSIMUJIJINBUMEN CITIC Capital Partners Japan(CCP)WANCHENGSHOUGOURIBENXIELVGONGSI Akakura。ZHONGXINZIBENZAIGONGGAOZHONGCHENG,Akakura SHIYIJIACONGSHINVXIESHEJIHELINGSHOUDERIBENGONGSI,ZAIRIBENQUANGUOYOU 60JIAZHIYINGMENDIAN。ZHONGXINZIBENJIANGXIEZHU Akakura TUOZHANZHONGGUOSHICHANG,XIYINBUDUANJUEQIDEZHONGCHANJIEJIXIAOFEIZHE,BAWOFURILVXINGCHIXUZENGZHANGDAILAIDEJIYU,BINGJIAQIANG Akakura DEGONGYINGLIANGUANLI。ZAI2015NIAN5YUEFEN,ZHONGXINZIBENSHOUGOULELINGYIJIARIBENNVXINGFUSHIGONGSIMARK STYLER。ZHEISHI2015NIANZHONGXINZIBENSHOUGOUDEDIERJIARIBENFUSHIPINPAI,QIEJUNWEINVZHUANGPINPAI。

  JINRONGZIBENPINPINQINGLAINVZHUANGPINPAI,WUYISHIKANZHONGLENVZHUANGCHANYEDEFAZHANQIANLI。ZHEIYECONGYIGECEMIANFANYINGJINRONGZIBENJIANGCHENGWEITUIDONGZHONGGUOJINGJIFAZHANDEZHONGYAODONGLI,FUZHUANGCHANYEJIANGJINRUCHANRONGJIEHESHIDAI。CHANRONGJIEHEYIBANFENLIANGGEJIEDUAN,YISHIYOUCHANJIRONG,2015NIANJIQIANJINIAN,ZHONGDUOFUZHUANGQIYEFENFENSHEZUJINRONGYE,CHOUJIANYINXING,SHEZUGONGYINGLIANJINRONG、P2PDENGJINRONGLINGYU;JINYIBUDI,JIANGSHI“YOURONGJICHAN”,JINRONGZIBENJIANGZHUDONGXUNQIUHEFUZHUANGCHANYEZIBENJIEHE,CONGSHIYEDAOJINRONG,ZAICONGJINRONGDAOSHIYE,CUJINFUZHUANGCHANYEZHENGHEBIANGE、DAOBIFUZHUANGCHANYEJIEGOUDIAOZHENGHEZHUANXINGSHENGJI,JIANGCHENGWEIFUZHUANGXINGYEFAZHANDEDAQUSHI。

  趋势八:供给侧改革推进,服装企业面临政策红利窗口

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来源:    华尚汇


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